Milka - "Mum’s Secret Helper"

Ogilvy Berlin

Ogilvy Berlin Berlin, Deutschland

4488

Marke: Milka
Länder: Deutschland

Werbende: N/A

Titel	Mum’s Secret Helper
Agentur	Ogilvy Berlin
Kampagne	Mum’s Secret Helper
Werbende	N/A
Marke	Milka
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 2
Geschäftsbereich	Schokolade
Philosophie	For their new Easter story, Milka returned to their iconic chocolate bunny as a symbol of family celebration at the start of spring. To show the power of the Easter egg hunt, the campaign told the tale of a single Mother who attempts to balance work and family life with the preparation of an egg hunt, seemingly without the support of her daughters. When the preparations feel too much, an accident threatens to ruin Easter day, but becomes a moment of bonding between the Mother and her teenage daughter that reinforces their family bond.
Medientyp	Interaktiv
Länge	116 seconds
Werbeleiter	Amy Tay
Werbeleiter	Marie Ellul
Werbeleiter	Silvia Samper Merino
Werbeleiter	Ann-Sophie Parmentier
Werbeleiter	An Peeters
Creative Agency	WPP All Stars
Regional Chief Creative Officer	Stephan Vogel
Creative Client Lead	Nadia Katsiouli
Executive Creative Director	Felipe Galiano
Executive Creative Director	Matt Longstaff
Senior Copywriter	Annalena Johannhörster
Senior Art Director	Cheryl Lee
Art Director	Dennis Engel
Direktor Kundenservice	Melina Boelen
Kundenbetreuer	Thiago Almeida
Leiter Strategie	Brian McCarter
Chief Strategy Officer, Digital	Jakub Hodbod
Head of Strategy	Hannah Wren
Strategy Director	Izabela Ryszkowska
Junior Strategic Planner	Kasia Uherek
Senior Executive Creative Producer	Meike Sinemus
Senior Post-Producer	Thorsten Vogel
Produktionsfirma	Bonaparte Films
Post-Produktion	Hogarth Worldwide
Medienagentur	Publicis Media Gropper
Regisseur	Nicole Ackermann
Direktor Fotografie	Khalid Mohtaseb
Composer, Performer	Simon Kohler
Sänger	Mikhaela Faye
Publisher	Field