Titel | Fans of Love (110s) |
Brief | At NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day. |
Agentur | R/GA |
Kampagne | Fans Of Love |
Werbende | Ad Council |
Marke | Love Has No Labels |
Posted | November 2017 |
Geschäftsbereich | Gemeinnützige Organisationen |
Story | The Love Has No Labels campaign targets all Americans and aims to combat bias, by flooding culture with messages that are inherently non-bias. They aim to normalize all types of love and relationships simply by integrating these types of love into the content they produce. |
Medientyp | Case Study |
Produktionsfirma | Tool of North America |
Kolorierung | The Mill New York |
Chief Creative Officer | Nick Law |
Werbeleiter | Anna Isaacson |
Werbeleiter | Lisa Sherman |
Regisseur | Floyd Russ |
Creative Director | Chris Joakim |
Creative Director | Mike Donaghey |
Executive Creative Director | Chris Northam |
Executive Creative Director | Eric Jannon |
Strategist | Amy McEwan |
Kaufmännischer Geschäftsführer | Stephen Bernstein |
Etatdirektor | Shawn Zupp |
Executive Producer | Jeff Skutnik |
Executive Producer | Kat Friis |
Executive Producer | Cindy Pound |
Strategy Director | Dave Surgan |
Business Affairs | Melissa Naimi |
Creative Teammitglied | Alberto Portas |
Creative Teammitglied | Alfredo Adán |
Chief Marketing Officer (CMO) | Daniel Diez |
Group Strategy Director | Dylan Viner |
Executive Producer | Christina Carlo |
Mixer | Rob Ballingall |
Mix | Nylon Studios |
Filmproduzent/Produzent | Halle Petro |
Executive Producer | Lauren Hertzberg |
Cutter | Robert Ryang |
Redaktionsbüro | Cut and Run London |
Kolorist | Damien Van Der Cruyssen |
Spezialeffekte | Joseph Grosso |
Spezialeffekte | Matt Dolven |
Filmproduzent/Produzent | Ivannah Flores |
Filmproduzent/Produzent | Wendy Gardner |
Executive Producer | Sarah Di Leo |
Executive Producer | Nancy Hacohen |
Direktor Fotografie | Gregory Wilson |
Herstellungsleiter | Elyciphus Siler |