Fidelity - "Overload"

Grey London

Grey London London, Großbritannien

2767

Marke: Fidelity
Länder: Großbritannien

Werbende: Fidelity International

Titel	Overload
Agentur	Grey London
Kampagne	Overload
Werbende	Fidelity International
Marke	Fidelity
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 3
Geschäftsbereich	Bank Services, Börsenmakler
Philosophie	Grey London has created a new commercial for Fidelity International, the investment provider. The ad, aimed at end investors, focuses on the way they feel about the choices they have to make, and recreates the relief experienced when you have a simple solution. It builds on the brand’s previous market-leading, emotion-led work also featuring the Fidelity family Adam, Sarah and Tizzy the dog. In the new spot, ‘Overload’, the benefit of Fidelity’s guidance tools and advice for investors of all levels are brought to life when the protagonist, Adam, finds himself overwhelmed in a wormhole of confusing information and multiple choices as he attempts to make an investment decision. But he is eventually rescued by his wife Sarah who, as she invests with Fidelity, has the tools and support to help him make the right choice. The new campaign is intended to explore themes and ideas which have captured the imagination of investors over the past few years - including those at the start of their investing journey whose interest has been sparked for the first time. The ad, which is timed to coincide with the forthcoming end of the financial year, will look at the decisions people are considering about if, how and where to invest. Its approach is a step-change from Grey’s previous emotion-led campaigns built around the special moments in life that people save for. But with the Fidelity family still present and the complex nature of investments humorously dramatised, the new work remains warm, engaging, and relatable. The 60 second film was directed by comedy director Bethan Seller through Rogue Films. The voice-over was by actress Tara Fitzgerald. The new work launches on March 4 across TV, VOD, digital, and social and runs nationwide until April.
Medientyp	Fernsehen
Länge	60 seconds
Produktionsfirma	Rogue Films
Werbeleiter	Jet Cooke
Werbeleiter	Beth Cowley
President & Chief Creative Officer	Laura Jordan Bambach
Creative Director	Jesse Little
Creative Director	Matt Moreland
Creative Director	Chris Clarke
Creative Teammitglied	Orla O’Connor
Creative Teammitglied	Daisy Bard
Planning Partner	Matt Gladstone
Senior Planner	Jesper Norgaard
Joint Managing Director	Nathan Gainford
Group Business Director	Ayesha Datoo
Kaufmännischer Geschäftsführer	Kate Armishaw
Etatdirektor	Rachel Jeffery
Account Executive	David Gyampoh
Agency Senior Producer	Hananha Willers
Agency Senior Producer	Lucy Edwards
Assistant Producer	Alicia Cordell
Business Affairs	Lauren Rooke
Projektmanager	Emma Louise Hansen
Projektmanager	Amy Drew
Designer	Stuart Leung
Medienagentur	Wavemaker UK
Regisseur	Bethan Seller
Produzent	Toby Courlander
Executive Producer	James Howland
Geschäftsführer	Kate Taylor
Direktor Fotografie	Diana Olifirova
Direktor Fotografie	Matthew Taylor
Produktionsdesigner	Sarah Jenneson
Cutter	Saam Hodivala
Redaktionsbüro	Shift Post
Audio-Postproduktion	Gramercy Park Studios
Kolorist	Ben Rogers
Executive Post & Sound Producer	Annika Gustavsson
Head of VFX	Mark Beardall
Sound Engineer	Sam Cross