Titel | Fruit Match |
Agentur | Nord DDB STO |
Kampagne | Fruit Match |
Werbende | McDonald's |
Marke | McDonald's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 |
Produkt | Iced Smoothies |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Story | To launch Iced Smoothies in Sweden, McDonald's created Fruit Match - a campaign that mixed mobile and TV advertising in a unique new way, creating the world's first gamification of TV ads. |
Medientyp | Case Study |
Länge | |
Texter | Stefan Gustafsson |
Art Director | Simon Higby |
Direktor Digital | Jon Dranger |
Kaufmännischer Geschäftsführer | Johan Ljungman |
Etatdirektor | Jeanette Ytterman |
Kundenbetreuer | Anna Svensson |
Grafik-Designer | Daniel Liljas |
Digital Account | Mikael Borter-Eriksson |
Designer | Dennis Phang |
Produzent Digital | Elisabet Halming |
Software Entwickler | Alexander Ekman |
Digitale Retuschierung | Christian Björnerhag |
Regisseur | Kalle Haglund |
3D-Grafiken | Bastian Zakolski |
Cutter | Haris Badic |