Executive Producer, Content Studio
at
RTOP
Greater New York City Area, Vereinigte Staaten von Amerika
| Titel | Flair Balance |
| Agentur | 21GRAMS |
| Kampagne | Flair Balance |
| Werbende | Genentech, Inc. |
| Marke | Hemlibra |
| Posted | Oktober 2022 |
| Geschäftsbereich | Gesundheits- und Pharmazeutische Produkte |
| Story | Hemlibra, a treatment for hemophilia A, needed to reach young men — an audience famous for tuning ads out. Itdecided to launch via the first ever pharma-branded live Twitch event. That meant it needed to find a way to incorporate a full read of lengthy safety information without losing its gamer audience. |
| Medientyp | Case Study |
| Länge | |
| Sound / Music | Sound Lounge |
| Produktionsfirma | PICROW |
| Post-Produktion | PS260 |
| Chief Creative Officer/Co-Founder | Frank Mazzola |
| Chief Creative Officer | Tom Richards |
| Executive Creative Director | Lauren Pollina |
| Creative Director | Patty Huang |
| Creative Director | Ashley Holbrook |
| Group Copy Supervisor | Evan T. Atherton |
| Art Supervisor | Hannah Sicherman |
| Senior Copywriter | Nicholas DeRosa |
| Produktionsleitung | Jill Landaker-Grunes |
| Executive Producer | Vera Everson |
| Produzent | Guy Helson |
| Group President/Founder | Robert Blink |
| President/Co-Founder | Wendy Levine |
| Group Managing Director | John Clarkson |
| Group Account Director | Mandy Rexroat |
| Etatdirektor | Kristi Tezha |
| Projektmanager | Christopher O'Brien |
| Projektmanager | Daniela Nota |
| Strategy Director | Seema Keswani |
| Community Engagement | Melanie Shapiro |
| Medical Strategy | Abby Masiuk |
| Business Affairs | Steve Riano |
| Direktor Fotografie | Tom Banks |
| Regisseur | Sergio Cilli |
| Executive Producer | Anthony Ficalora |
| Herstellungsleiter | Alex Agular |
| Cutter | JJ Lask |
| Cutter | Tyler Hurst |
| Assistenzredakteur | Laura Murphy |
| Executive Post Producer | Megan Dahlman |
| Kolorist | Adolfo Martinelli |
| Sounddesigner | Tom Jucarone |
| Executive Sound Producer | Camilay Dayson Aravena |