Churchill Insurance - "Diva Soft-Top"

WCRS

WCRS London, Großbritannien

22583

Marke: Churchill Insurance
Länder: Großbritannien

Werbende: Churchill Insurance

Titel	Diva Soft-Top
Agentur	WCRS
Kampagne	Diva Soft-Top
Werbende	Churchill Insurance
Marke	Churchill Insurance
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 8
Geschäftsbereich	Versicherung
Slogan	Depend on the dog
Story	The 30” TV spot opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance.
Philosophie	The new campaign aims to reassure customers that with Churchill’s Breakdown Service they are covered for every eventuality. The ad is the latest instalment in Churchill’s ‘Objects’ series – where everyday objects come to life to dramatize an insurance problem – and introduces the new character of Diva Soft-Top.
Medientyp	Fernsehen
Länge	30 seconds
Creative Director	Orlando Warner
Creative Teammitglied	Rosanna Walker
Creative Teammitglied	Chris Da Roza
Agency Producer	Victoria Dashwood-Quick
Agency Producer	Nosisa Majuqwana
Kundenbetreuer	Emma Marsland
Kundenbetreuer	Carolina Gutierrez-Vargas
Kundenbetreuer	Joss Hunt
Kundenbetreuer	Katie Briefel
Etat-Planer	Elisa Edmonds
Etat-Planer	Alicia Gaworska
Medienagentur	MediaCom
Produktionsfirma	Blinkink
Regisseur	Joseph Mann
Image Design	Joseph Mann
Direktor Fotografie	Ed Tucker
Filmproduzent/Produzent	Josh Smith
Cutter	Max Windows
Redaktionsbüro	Stitch
Post-Produktion	Finish
Ton	Angell Sound
Kolorist	Duncan Russell
Spezialeffekte	Andy Copping