Hennessy - "The Piccards"

Droga5

Droga5 New York, Vereinigte Staaten von Amerika

Awards

38284

Marke: Hennessy
Länder: Vereinigte Staaten von Amerika

Werbende: LVMH Moët Hennessy - Louis Vuitton S.A.

Titel	The Piccards
Agentur	Droga5
Kampagne	Wild Rabbit
Werbende	LVMH Moët Hennessy - Louis Vuitton S.A.
Marke	Hennessy
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 4
Geschäftsbereich	Whisky, Gin, Wodka
Story	Hennessy has launched The Piccards, the fourth iteration of the brand’s Wild Rabbit campaign. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.In 1931, a Swiss physicist by the name of Auguste Piccard became the first man to reach the stratosphere. Nearly three decades later, in 1960, his son Jacques became the first to reach the deepest bottom of the ocean. This remarkable true story is the basis for Hennessy’s latest film. Told in fresh, cinematic style :90 film, The Piccards reimagines the individual achievements of the two men as one continuous journey up—a surreal, adrenaline-spiked odyssey to the stratosphere and the deepest ocean depths. But at the core of the adventure is an incredible story about the bond between a father and son, the power of ambition and the will to achieve. Told in additional iterations of :60, :30 and :15 films, Hennessy tapped musician Nas to tell the story of the Piccards’ intergenerational Wild Rabbit chase – Hennessy’s metaphor for the relentless pursuit of achievement.The film was directed by Daniel Wolfe of Somesuch.Co. Part of Daniel’s vision was a collaboration with photography specialist Chris Parks - who’s abstract imagery has been in benchmark pieces such as Tree of Life and Gravity. Beyond Daniel’s attention to story and performance, there was a dedication from an early stage in achieving a unique, cinematic look to the film. This was brought to life across all departments, from the incredible, research-based production design, to the capture of material on 35mm film. In the final stages of the process each frame was printed back to a film negative before final master.
Medientyp	Fernsehen
Länge	90 seconds
Produktionsfirma	Anonymous Content
Chairman	David Droga
Chief Creative Officer	Ted Royer
Creative Director	Alexander Nowak
Creative Director	Felix Richter
Texter	Phil Hadad
Art Director	Marybeth Ledesma
Produktionsleitung	Ben Davies
Executive Producer	David Cardinali
Agency Producer	Sam Marx
Leiter Strategie	Jonny Bauer
Strategist	Elaine Purcell
Strategist	Danielle Travers
Strategist	Zack Cohn
Strategist	Delphine McKinley
Executive Group Director	Steven Panariello
Etatdirektor	Patrick Rowley
Account Supervisor	Kendra Schaaf
Kundenbetreuer	Andrew DeMatos
Kundenbetreuer	Rebecca Warren
Projektmanager	Dean Farella
Produktionsfirma	Somesuch
Regisseur	Daniel Wolfe
Executive Producer	Eric Stern
Executive Producer	SueEllen Claire
Produktionsleitung	Kerry Haynie
Direktor Fotografie	Tom Townend
Filmproduzent/Produzent	Lee Groombridge
Fotograf	Chris Parks
Redaktionsbüro	Cosmo Street
Redaktionsbüro	Trim
Cutter	Tom Lindsay
Cutter	Julie Walsh
Cutter	Magda Plugowska
Cutter	Elise Butt
Executive Producer	Maura Woodward
Filmproduzent/Produzent	Anne Lai
Post-Produktion	The Mill
Produktionsleitung	Sean Costello
Filmproduzent/Produzent	Nirad Russell
Produktionsfirma	Woodwork Music
Komponist	Phil Kay
Tonstudio	Q Department
Sounddesigner	Drazen Bosnjak
Sounddesigner	Jean Baptiste
Sounddesigner	Jean-Baptiste Saint Pol
Executive Producer	Zack Rice
Filmproduzent/Produzent	Guin Frehling