Kraft Heinz: Lunchables - "360CRISP 1"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Vereinigte Staaten von Amerika

2899

Marke: Kraft Heinz: Lunchables
Länder: Vereinigte Staaten von Amerika

Werbende: Kraft Heinz

Titel	360CRISP 1
Agentur	Goodby Silverstein & Partners
Kampagne	360CRISP
Werbende	Kraft Heinz
Marke	Kraft Heinz: Lunchables
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 9
Geschäftsbereich	Tiefkühlkost
Philosophie	Today, Kraft Heinz unveils 360CRISP™, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP™ makes its debut with the launch of LUNCHABLES® Grilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP™ innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave. As the brand’s first expansion into the frozen food category, LUNCHABLES® Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP™ delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name – LUNCHABLES® – Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave – no pans or stove necessary. As kids’ snacking is a key driver of growth within the frozen category1, Kraft Heinz identified an opportunity to utilize its 360CRISP™ platform to bring something new and convenient to customers, while still delivering on the flavor and quality consumers expect from Kraft Heinz brands. The launch of the platform contributes to Kraft Heinz’s broader business transformation and intention to drive growth across North American business, targeting $2B in incremental net sales by 2027. Grilled Cheesies boasts two wholesome, melt-in-your-mouth offerings that can be prepared in seconds: Original – Featuring deliciously melty KRAFT® SINGLES and just the right level of golden-brown crisp, the Original variety provides a quick and convenient take on this nostalgic snack-time staple. Pepperoni Pizza – With a deliciously savory twist on the classic grilled cheese sandwich, the Pepperoni Pizza variety features deliciously melty KRAFT® SINGLES and the same mouthwatering pepperoni from other popular Lunchables snack packs that kids know and love. LUNCHABLES® Grilled Cheesies rolls out to select grocery retailers across the U.S. beginning this month for a suggested retail price of $4.99 per box of two sandwiches. For more information about Grilled Cheesies and the Kraft Heinz 360CRISP™ technology, follow @Lunchables on Instagram and visit www.kraftheinzcompany.com.
Medientyp	Fernsehen
Länge	15 seconds
Chairman	Jeff Goodby
Chief Creative Officer	Margaret Johnson
Creative Director	Kurt Mills
Creative Director	Daniel Righi
Art Director	Duncan Spear
Texter	Rachel Nagpal
Geschäftsführender Teilhaber	Brian McPherson
Etatdirektor	Becca Morris
Etatdirektor	Callen Gustafson
Kundenbetreuer	Carmen Guan
Kundenbetreuer	Adrianne Medina
Head of Strategy	Bonnie Wan
Head of Strategy	Christine Chen
Strategy Director	Kelly Evans-Pfeifer
Strategy Director	Cailtin Neelon
Business Affairs Manager	Judy Ybarra
Business Affairs Manager	Yelena Kompaneyets
Agentur	The Kitchen
Etatdirektor	Herman Santoni
Account Executive	Elana Cattledge
Art Director	Emily Herron
Texter	Krissy Blair-Jackson
Texter	Abby Myers
Texter	Alex Blechman
Art Director	Weston Clark
Strategist	Sherese Jones
Social Media Manager	Michelle Fraczek
Social Media Manager	Rachel Miller
Werbeleiter	Jessica Vultaggio
Werbeleiter	Nina Patel
Werbeleiter	Erin Fitzgerald
Werbeleiter	Jenna Thornton
Public Relations	Kate Mitchell
Produktionsleitung	Jim Haight
Executive Producer	Christine Oh
Produzent	Cassie Edwards
Produzent	Abbie Leigh
Artist	Abbie Leigh
Produktionsfirma	Blinkink
Regisseur	Renee Zhan
Executive Producer	Bart Yates
Produzent	Emma Hanson
Produktionsleitung	Alex Halley
Medienagentur	Starcom USA
Vice President (VP), Media	Emily Jacobson
Associate Director, Media	Maddie Franke
Associate, Media	Diana DeLeon
Associate, Media	Sam Quiroga
PR Agency	Zeno Group
PR Account Supervisor	Bethany Stokoski
PR Account Executive	Amelia Bogert