Alzheimer’s Society - "The Long Goodbye 1"

New Commercial Arts

New Commercial Arts London, Großbritannien

246

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Alzheimer’s Society
Länder: Großbritannien

Werbende: Alzheimer's Society

Titel	The Long Goodbye 1
Agentur	New Commercial Arts
Kampagne	The Long Goodbye
Werbende	Alzheimer's Society
Marke	Alzheimer’s Society
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 3
Geschäftsbereich	Informations-/Hilfevereinigung über der Krankheit
Philosophie	The campaign brings to life the reality experienced by so many affected by dementia of losing aspects of their loved ones long before their actual death - a heart-breaking truth unique to the disease. This work is vital to raise awareness of the devastating reality of dementia amongst the general public, where awareness, knowledge and concern about the disease Is low. Only 22% of people know that 1 In 3 people will develop dementia. The film, shot by BAFTA nominated director Charlotte Regan, follows a son giving a eulogy at his Mum’s wake. He tells us of the times she ‘died’ before she physically died - the breadth of symptoms she experienced, the relationships this touched, and the parts of herself dementia cruelly took away. Inspired by real life experiences, it brings to life unrelenting heartbreak caused by dementia for the hundreds of thousands of people affected in the UK. The film ends 'with dementia you don’t just die once, you die again, again and again. Which is why at Alzheimer's Society, we’ll be with you again, again and again', narrated by Colin Firth, highlighting the charity's commitment to be there at every part of the struggle. By supporting people at every step of their journey with dementia through their vital services, relentlessly calling for change amongst decision makers to make dementia the priority it should be, and investing in science to push the pace of breakthroughs to drive research, diagnosis and treatment. Media planning and buying is managed by Medialab, including the media strategy built around making the invisible devastation of dementia, visible. An AV-led plan will maximise unique Reach and Frequency within key audiences across TV, VOD, Cinema, Radio & Digital Channels to maximise emotional impact and repeat exposure to the everyday reality of Dementia.
Medientyp	Radio
Länge	60 seconds
Produktionsfirma	Knucklehead
Redaktionsbüro	Tenthree
Werbeleiter	Alex Hyde-Smith
Werbeleiter	Tom Brown
Werbeleiter	Nick Wright
Werbeleiter	Victoria Evans
Werbeleiter	Ellie Jerman
Werbeleiter	Laura Parsons
Founder & CEO	James Murphy
Founder, Strategy	David Golding
Founder, Chief Creative Officer	Ian Heartfield
Creative Teammitglied	Jules Middleton
Creative Teammitglied	Peigh Asante
Kaufmännischer Geschäftsführer	Miriam Goode
Senior Account Manager	Toby Moynan
Kundenbetreuer	Zahra Banday
Agency Producer	Georgia Dickinson
Regisseur	Charlotte Regan
Direktor Fotografie	Christopher Sabogal
Produzent	Francis Mildmay-White
Cutter	Owen O’Sullivan
Post-Produktion	Selected Works
Post-Produktion	Time Based Arts, London
Grade Artist	Simone Grattarola
Produzent Post-Produktion	Dan Crozier
Audio-Postproduktion	King Lear
Sound Engineer	Jack Sedgewick
Komponist	Patrick Jonsson
Leitung Musik	Bruce New
Leitung Musik	Air-Edel
Medienagentur	Medialab London
Integration Director	Nick Parker
Client Managing Director	Charles Batchelor
Planungsleiter	Jess Talbot
Director of Advanced TV	Jon Manning
Media Business Director	George Gwilliam
Media Senior Account Manager	Amy Bevis
Senior Account Director	Fiona Magill