| Titel | Pengu |
| Agentur | electriclime° |
| Kampagne | Pengu |
| Werbende | Riot Games |
| Marke | TFT: Teamfight Tactics |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 11 |
| Geschäftsbereich | Videospielekonsolen |
| Slogan | , |
| Philosophie | Production house electriclime° have linked up with Riot Games to create a new film to celebrate the launch of Teamfight Tactics Mobile (“TFT”) in Asia Pacific. The film, directed by Pabz Alexander, sees the popular TFT character Pengu dance their way through the streets, sharing the joy of the game as they go. Joined by the plethora of influencers, the project goes alongside the exciting news that players in Asia Pacific can now enjoy an unparalleled TFT gaming experience, with seamless cross-play between mobile and PC, upon the app’s release on November 22, 2023. Shot on the streets of Singapore, the advert portrays an exhilarating chaos, which mirrors the excitement one can experience in the game due to its intense battles, strategic elements and occasional moments of unpredictability. Throughout the commercial, the aim was to reflect the vibrant embodiment of joy and mischief which comes with the character, bringing Pengu to life with their whimsical spirit within the dynamic world of TFT. Pengu moves from location to location, picking up followers along their journey and then culminates with an electrifying, full-on dance off between Pengu and their fans, with the Little Legend bringing the party atmosphere to the finale. |
| Medientyp | Interaktiv |
| Länge | |
| Produktionsfirma | electriclime° |
| Director/Editor | Pabz Alexander |
| Direktor Fotografie | Tom Black |
| Executive Producer | Michael Ahmadzadeh |
| Produzent | Joanna Ng |
| Produktionsmanager | Vanessa Heng |
| Produktionkoordinator | Anna Ang |
| Produktionsassistant | Samantha Bu |
| Produktionsassistant | Krystal Tan |
| Produktionsassistant | Desmond Tay |
| Produktionsassistant | Joel Subramaniam |
| Produktionsassistant | Wong Wei |
| Produktionsassistant | Rebecca Lim |
| Produktionsassistant | Kurt Lium |
| Produktionsassistant | Phoebe Lie |
| 1st AD | Brenda Ong |
| 1st AC | Benn Yuan |
| 2nd AC | Fiona Wong |
| Steadicam Operator | Christopher Ang |
| Steadicam Assistant | Lee How Chuen |
| DIT | Munesh Varadaraju |
| Gaffer | Joe Tan |
| Grip | Muhammad Bin Norazmi |
| Grip | Marcus Cheong |
| Grip | Javen Leong |
| Grip | Eugene Foo |
| Grip | Lee Jun Yuan |
| Location Manager | Feefee Nurfitri Abdullah |
| Location Manager | Felicia Tan |
| Location Manager | Shirley Chia |
| Location Assistant | Engku Hafiszah |
| Kostüme | Chow Hui Xian |
| Casting Director | Josclynne Kua |
| Casting Coordinator | Estelle Tan |
| HMU | Kenneth Chia |
| HMU Assistant | Dorcas Yam |
| HMU Assistant | Rachel Tan |
| HMU Assistant | Hana Leong |
| Ausstattung/Styling | Violet Foo |
| Wardrobe Assistant | Alethea Sol |
| Wardrobe Assistant | Kellie Kuah |
| Art Director | Lim Shi Lin |
| Art Assistant | Arthur Nauer |
| Art Assistant | Elton Low |
| Art Assistant | Yeo Lian |
| Art Assistant | Joycelyn Tay |
| Art Assistant | Germaine Ng |
| Art Assistant | Lim Si Hui |
| Post-Produktion | electriclime° |
| Animation | Rosemary Vasquez-Brown |
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