| Titel | Keep On, Keeping On |
| Agentur | WCRS |
| Kampagne | Keep On, Keeping On |
| Marke | Santander |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 3 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Slogan | simple, personal, fair |
| Story | ‘Keep On, Keeping On’ puts the customer at the heart of this fully integrated campaign,which demonstrates how Santander’s brand philosophy – Simple, Personal, Fair –effortlessly fits in with people’s everyday lives, and is the keystone toSantander’s strategy and campaign messaging. |
| Philosophie | In this new series of light-hearted commercials, we see how different customerscontinue to earn everyday value, without changing their behaviour; don’t changeyour life, change your bank! Utilising press, poster, TV and digital, the campaign celebrates the little things we allenjoy doing, from the ordinary to the unusual. As well as Santander’s‘ambassadors’ Jenson Button, Rory McIlroy and Jessica Ennis-Hill, thecommercials feature prize gardeners, failed bakers and intrepid explorers. This is a relevant, entertaining and engaging campaign that demonstrates Santander’songoing commitment to ‘keep on’ delivering value to its customers 24/7. |
| Medientyp | Fernsehen |
| Länge | |
| Soundtrack | CORD |
| Account Management | Archie Tollast |
| Account Management | Pumie Msengana |
| Account Management | Jorge de Federico |
| Planning | Erminia Blackden |
| Planning | John Crowther |
| Produktionsfirma | Moxie |
| Regisseur | Neil Gorringe |
| Filmproduzent/Produzent | Jess Ensor |
| Cutter | James Rosen |
| Post & Audio production | Gramercy Park studios |
| Post producer | Annika Gustavsson |
| Colourist | Ben Rogers |
| 2D artist | Eileen Chan |
| Sound Engineer | Zak Kurtha |
| Musik | CORD |
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