| Titel | Precision in Motion |
| Agentur | Robert Brandt & Associates, Inc. |
| Kampagne | Cool Vehicles - Heidenhain |
| Werbende | Heidenhain |
| Marke | Heidenhain |
| Posted | April 2003 |
| Produkt | Encoders |
| Geschäftsbereich | Fabrikationen |
| Story | Poster/photography of a reconditioned and modified 1955 Chevy. |
| Philosophie | Because most machine shop owners are "gear heads," restored vintage hot rods were featured in posters for display in their shops. |
| Problem | Convince machine shop owners that Heidenhain measuring equipment is a must for precision jobs. |
| Medientyp | Direktmarketing |
| Markt | Vereinigte Staaten von Amerika |
| Creative Director | Tim Terchek |
| Texter | Tim Terchek |
| Etatdirektor | Andrew Taylor |
| Art Director | Raphael Cabrera |
| Fotograf | Steve Grubman |
| Werbeleiter | Rick Korte |
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