| Titel | Vienna strips on OnlyFans |
| Agentur | Jung von Matt / Donau |
| Kampagne | Act against Algorithm |
| Werbende | Vienna Tourist Board |
| Marke | Vienna Tourist Board |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 |
| Geschäftsbereich | Bestimmungsörter (Länder und Plätze) |
| Story | Vienna is home to some of the world’s most iconic artworks. 100 years ago, their artists fought for the free expression of their art. 100 years later, Facebook and Instagram’s algorithms make their fight obsolete. And label Viennese art „pornographic“. Leading to blocked accounts and deleted posts. Our brief was to advertise Vienna’s cultural heritage in this very climate. We created an integrated campaign to protest censorship: On OnlyFans, in print and radio. |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Officer | Werner Singer |
| Creative Director | Michael Morgenbesser |
| Art Director | Denise Danninger |
| Texter | David Schneider |
| Motion Designer | Julian Frener |
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