Sky Fibre - "Sky Fibre"

WCRS

WCRS London, Großbritannien

10124

Titel	Sky Fibre
Agentur	WCRS
Kampagne	Sky Fibre
Werbende	Sky
Marke	Sky Fibre
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 4
Geschäftsbereich	Öffentliche Internet Service Providers (ISP)
Philosophie	The TV ad is set in the library at Xavier’s School for Gifted Youngers, where we see Quicksilver trying to impress a girl who is streaming a movie on her laptop, but is having trouble doing so because her broadband is buffering. Quicksilver looks around the room and realises the other mutants in the room are all online on various devices. He uses his mutant ability to zip around the room at great speed, turning off the other mutants’ devices while they are frozen in time, all in an effort to save the girl from the poor performing broadband. Unfortunately this doesn’t help and the girl tells him that superfast Sky Fibre is the solution they need. He races off again and installs Sky Fibre in no time at all.
Medientyp	Fernsehen
Länge	50 seconds
Creative Director	Barry Skolnick
Client Team	Lyssa McGowan
Client Team	Andy Heatley
Client Team	Joel Keoghan
Client Team	Michael Stoneman
Executive Creative Director	Leon Jaume
Creative Director	Simon Robinson
Creative Teammitglied	Hayden Rogers
Creative Teammitglied	Anne-Marie Burrows
Produzent	Sally Lipsius
Kundenbetreuer	Torie Wilkinson
Kundenbetreuer	Carolina Gutierrez Vargas
Kundenbetreuer	Kamahl Hoque
Etat-Planer	Angharad Thomas