| Titel | The first words |
| Agentur | M&C Saatchi MENA |
| Kampagne | Child Abuse |
| Werbende | Zain |
| Marke | Zain |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 4 |
| Geschäftsbereich | Firmens-/Institutionnelle Kommunikation |
| Story | Parents often encourage their toddler to speak and say their first word: “mama, papa." This “first word” moment is a heartwarming one that all parents look forward to and remember. This should never stop. Adults should always encourage a sad and isolated child to speak up.This video talks mainly to the grownups, relatives and teachers surrounding abused children. It’s a call for action for them to push the kid to break the silence. |
| Medientyp | Fernsehen |
| Länge | |
| Executive Creative Director | Samer Younes |
| Stellvertretender Creative Director | Zeina Rohayem |
| Art Director | Maya Toutounji |
| Texter | Maral Ghanma |
| Regional Business Director | Amal Sakhat Chammas |
| Kundenbetreuer | Houssam Lababidi |
| Executive Producer | Elie Zreik |
| Produzent | Aline Zeinoun |
| Production House | City Films |
| Kreativer Berater | Houssam Lababidi |
| Executive Producer | Elie Zreik |
| Producer | Aline Zeinoun |
| Production House | City Films Production |
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