Samsung Galaxy - "Join the flip side: Season 2"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Niederlande

8376

Marke: Samsung Galaxy
Länder: Niederlande

Werbende: Samsung

Titel	Join the flip side: Season 2
Agentur	Wieden + Kennedy Amsterdam
Kampagne	Join the flip side II
Werbende	Samsung
Marke	Samsung Galaxy
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 7
Geschäftsbereich	Handies & Pagers
Story	The spot opens on five friends hanging out at a lakeside camp. One of them tells the tale of the Samsung Galaxy Z Series: “once you see it, you must have it”. Initially dismissive, the others notice a guy pulling out his Galaxy Z Flip4 and, in true horror style, one by one they fall under its power.
Philosophie	Switching phone brands is not that scary, we promise. A new campaign by Wieden+Kennedy Amsterdam for Samsung Galaxy riffs on classic teen horror to show people that giving in to their fascination with innovation is nothing to be afraid of. Come join the flip side... The campaign was inspired by the well-documented social phenomenon that people often move with the crowd in fear of being the first to try something new. Samsung wants to show that if you take the step to go beyond that fear you might discover something that better fits your needs. And the Samsung Galaxy Z Series is worth taking the leap. With its innovative foldable design, it’s easy to use, easy to pocket and perfect for taking group shots or watching video hands-free. So why deny yourself a real innovation? Wieden+Kennedy Amsterdam and Samsung have a long-standing partnership creating inspiring campaigns with global reach. This campaign builds on the success of the award-winning Join the flip side film (2022) which imagined the Samsung Galaxy Z Flip4 as the object of obsession in a psychological thriller. The new Samsung Join the flip side campaign launches globally today (07 July). As well as the 120-second long form, there will also be 60-second, 30-second, 15-second and 6-second edits.
Medientyp	Branded Content
Länge	125 seconds
Markt	Norwegen, Großbritannien, Spanien
Audio-Postproduktion	750mph
Werbeleiter	YongWoo Kim
Werbeleiter	Nooree Hur
Werbeleiter	Jisu Goh
President	Blake Harrop
Chief Creative Officer	Eric Quennoy
Chief Creative Officer	Mark Bernath
Creative Director	Ramona Todoca
Creative Director	Edouard Olhagaray
Art Director	Kristen Walters
Texter	Andrew Duncan
Texter	Ane Santiago Quintas
Produktionsleitung	Jaime Tan
Agency Executive Producer	Anna Harkness
Agency Producer	Tom Dean
Associate Producer	Charlotte Igharo
Planning Director	Thom Dinsdale
Head of Comms Planning	Elsa Stahura
Comms Planning Director	Akua Harris
Communications Planner	Aarzoo Singh
Head of Account Management & Group Account Director	Eleanor Thodey
Etatdirektor	Raquel Castro
Kundenbetreuer	Katie Longson
Account Executive	Allie Bottinelli
Business Affairs	Akvilina Jaskunaite
Produktionsfirma	Bacon OSL
Directors	Matias & Mathias
Direktor Fotografie	Andreas Bjørseth
Herstellungsleiter	Audun Lyngholm Wittenberg
Produktionsmanager	Nicholas Perry
Executive Producer	Samuel Cantor
Produktionsdesigner	Laura Sabat
Kostüme	Jane Marshall Whittaker
Produktionsfirma	Tickle Film
Service Producer	Romina Tedoldi
1st AD	Robert Diment
Redaktionsbüro	White House Post
Cutter	Ben Canny
Sound Design and Mix	Giselle Hall
Produzent Ton	Olivia Ray
Produzent Ton	Aishah Amodu
Leitung Musik	Steph Grace-Summers
Musik	Friday Music
Flame Artist	Paul Wilmot
Post-Produktion	Black Kite Studios
Produzent Post-Produktion	Alizée Levrino
Kolorist	Julien Alary
Post-Produktion	TMLS
Produzent Post-Produktion	Eli Sandal
Creative Director	Emma Mällinen
Art Director	Juliana Miguéis
Texter	Jowi Kemper
Produzent	Nili Zadok
Produzent	Katarina Pepichova
Produzent	Jaime Siordia
Studio Direktor	Lizzie Murray
Designer	Shen Hou
3D Illustrator	Kaye Cao
Motion Designer	Sohyeon Nam
Motion Designer	Serhii Serbin
Motion Designer	Stelios Nikolaou
Produktionsfirma	The Mill London
Executive Producer	Thomas Cole
Senior Producer	Rose Harding
Creative Director	Ricky Weissman