| Titel | The Mad Dash Home |
| Agentur | Rothco, part of Accenture Song |
| Kampagne | The Mad Dash Home |
| Werbende | Dublin Bus |
| Marke | Dublin Bus |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 11 |
| Geschäftsbereich | Öffentliche Verkehrsmittel |
| Story | Mischievously likeable son Baz gives his long suffering 70-year-old mother a shock by arranging for a rally car to take them across the city. Not up for being thrown around in the fast vehicle, she opts to take the bus instead, only to be challenged to a mad dash home. Whilst a frustrated Baz struggles with the heavy Dublin traffic, Nancy’s progress is aided and abetted by a tightly co-ordinated team at Dublin Bus Central Control. |
| Medientyp | Internet-Film |
| Länge | |
| Agency Producer | Jessica Derby |
| Agency Producer | Stevi Russell |
| Art Director | Shay Madden |
| Texter | John McMahon |
| Etatdirektor | Sarah McGann |
| Kundenbetreuer | Eimear Dennis |
| Strategist | Casey Smith |
| Digital Strategy | Kathleen Healy |
| Produktionsfirma | Brown Bread |
| Regisseur | Barry Egan |
| Filmproduzent/Produzent | Lori Nardone |
| Post-Produktion | Egg Productions |
Mehr Projekte
ALLE SEHENClean Cuts (120s)
- MARKE:
- Allied Irish Bank
- AGENTUR:
- Rothco, part of Accenture Song
Clean Cuts (30s)
- MARKE:
- Allied Irish Bank
- AGENTUR:
- Rothco, part of Accenture Song