| Titel | Laughing |
| Agentur | Cheil Brazil |
| Kampagne | Donate Blood |
| Werbende | Fundação Hemocentro de Brasília |
| Marke | Fundação Hemocentro de Brasília |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 5 |
| Geschäftsbereich | Blut-/Organspende |
| Slogan | Donating blood don't change who you are. But it saves lives. |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | Malcolm Poynton |
| Creative Director | Frederico Sartorelo |
| Art Director | André Rebello |
| Art Director | Lucas Amaral |
| Art Director | João Gragnani |
| Texter | Alair Erlon |
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