Titel | The 2 Euro T-Shirt - A Social Experiment |
Agentur | BBDO Berlin |
Kampagne | The 2 Euro T-Shirt - A Social Experiment |
Werbende | Fashion Revolution |
Marke | Fashion Revolution |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 4 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Story | The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros? |
Medientyp | Promotion & Events |
Länge | |
Chief Creative Officer | Wolfgang Schneider |
Group Creative Director | Jan Harbeck |
Executive Creative Director | Michael Schachtner |
Art Director | Michail Paderin |
Art Director | Jessica Witt |
Kundenbetreuer | Mike Kannowski |
Executive Producer | Silke Rochow |
Druck-Produzent | Cathrin Barbe |
Produktionsfirma | Unit9 Berlin |
Regisseur | Robert Bader |
Direktor Fotografie | Alessandro Rovere |
Direktor Fotografie | Kevin Krefta |
Cutter | Kevin Krefta |
Executive Producer | Stefan Bader |