Mike Kannowski
Senior Digital Account Manager at BBDO Berlin
Berlin, Deutschland
TitelThe 2 Euro T-Shirt - A Social Experiment
Kampagne The 2 Euro T-Shirt - A Social Experiment
Werbende Fashion Revolution
Marke Fashion Revolution
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Story The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros? 
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