|Titel||The 2 Euro T-Shirt - A Social Experiment|
|Kampagne||The 2 Euro T-Shirt - A Social Experiment|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Karitative, Ehrenamtliche Organisationen|
|Story||The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros?|
|Medientyp||Promotion & Events|
|Chief Creative Officer||Wolfgang Schneider|
|Group Creative Director||Jan Harbeck|
|Executive Creative Director||Michael Schachtner|
|Art Director||Michail Paderin|
|Art Director||Jessica Witt|
|Executive Producer||Silke Rochow|
|Direktor Fotografie||Alessandro Rovere|
|Direktor Fotografie||Kevin Krefta|
|Executive Producer||Stefan Bader|
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