| Titel | How to solve a family conflict? |
| Agentur | Laboratory for Social Advertising |
| Kampagne | Equal rights – joint success! |
| Werbende | OPEN LINE Public Foundation |
| Marke | Women's Rights |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 3 |
| Geschäftsbereich | Gewalten, sexueller Missbrauch |
| Slogan | Unbind yourself! |
| Story | One in four Kyrgyz women experience domestic violence. Most never ask for help. Women don’t know about protection orders law against domestic violence and existence of crisis centers. Interactive video gives a chance to see both sides of the family conflict and possible solutions, both negative and positive. |
| Philosophie | Interactive video gives a chance to see both sides of the family conflict and possible solutions, both negative and positive. Youtube video was widely shared in social media, forums and popular web-sites, making it possible to reach our target audience Men/Women 18-34. |
| Problem | One in four Kyrgyz women experience domestic violence. Most never ask for help. Women don’t know about protection orders law against domestic violence and existence of crisis centers. |
| Ergebnis | 65% engaged with the first videoAvarage of 4 videos watched per viewerMost engaged audience are male/female 18-34 GO TO POLICE is the most popular choice from Women’s Point of view, HANDLE CONFLICT PEACEFULLY - from Men’s Point of ViewIncrease in web-site traffic, calls and request for protection from domestic violence |
| Medientyp | Internet-Film |
| Länge | |
| Mehr Informationen | http://openline.kg/unbindyourself |
| Executive Creative Director | Georgy Molodtsov |
| Fotograf | Georgy Molodtsov |
| Filmproduzent/Produzent | Munara Beknazarova |
| Art Director | Dilshad Matkulov |
| Kreativpartner | Evgeniya Molodtsova |
| Herstellungsleiter | Adilet Karzhoev |
| Regisseur | Shamir Rayapov |
| Direktor Fotografie | Shamir Rayapov |
| Konzept | Shamir Rayapov |
| Filmproduzent/Produzent | Jazgul Ibraimova |
| Produktionsmanager | Kanykei Orozoeva |
Mehr Projekte
ALLE SEHENUnbind Yourself!
- MARKE:
- Women's Rights
- AGENTUR:
- Laboratory for Social Advertising