| Titel | Dare to Think |
| Agentur | mortierbrigade |
| Kampagne | Dare to Think |
| Werbende | Ghent University |
| Marke | Ghent University |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 3 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Slogan | Dare to Think |
| Story | A number of professors of Ghent University presented lectures based on dubious – and often false – statements. Why? To test the critical mindset of the students. mortierbrigade wanted to find out how long it would take for the students to react and oppose the statements made by their professors. This experiment, intended to encourage students to respond and have a critical mindset, aims to reinforce the philosophy of UGent. DARE TO THINK means daring to think ‘critically’, something that adds great value in a society that thrives on fake news. |
| Medientyp | Recherchen & Andere |
| Länge | |
| Werbeleiter | Isabel Paeme |
| Werbeleiter | Laurens Beke |
| Creative Director | Jens Mortier |
| Creative Director | Joost Berends |
| Creative Director | Philippe de Ceuster |
| Art Director | Laurie Lacourt |
| Texter | Catherine Hermans |
| Produktionsleitung | Charlotte Coddens |
| Strategist | Vincent D'Halluin |
| Filmproduzent/Produzent | Olivia Naudts |
| Produktionsfirma | Caviar |
| Regisseur | Tom Willems |
| Filmproduzent/Produzent | Shana Duprez |
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