| Titel | Smiling |
| Agentur | AMV BBDO |
| Kampagne | St Patrick's Day |
| Werbende | Diageo |
| Marke | Guinness |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 3 |
| Geschäftsbereich | Bier, Cidre |
| Philosophie | The British male is traditionally uneasy and reserved when befriending other males. Guinness aims to solve this problem with a series of lessons educating men on how to prepare for St Patrick's Day - the friendliest day of the year. The ads will be shown online on Facebook, YouTube and on Pub TV. |
| Medientyp | Internet-Film |
| Werbeleiter | Paul Cornell |
| Texter | Aidan McClure |
| Art Director | Laurent Simon |
| Etat-Planer | Sophie Lewis |
| Agency Producer | Katherine Maidment |
| Produktionsfirma | Epoch |
| Regisseur | Matt Dilmore |
| Filmproduzent/Produzent | Dave Knox |
| Post-Produktion | The Lab |
| Audio-Postproduktion | The Lab |
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