Partner & Executive Creative Director
at
Mischief
Greater New York City Area, Vereinigte Staaten von Amerika
| Titel | In Real Life |
| Agentur | BBDO New York |
| Kampagne | In Real Life |
| Werbende | Monica Lewinsky / Anti-Bullying |
| Marke | Monica Lewinsky / Anti-Bullying |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 10 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Story | Bullying prevention social activist Monica Lewinsky has launched a new PSA which serves as a powerful exploration of bullying by recasting the issue and asking the question: “If this behavior is unacceptable in real life, why is it so normal online?” The film, created by BBDO New York, portrays people publicly acting out real online comments to illustrate that at the receiving end of every comment is a real person – a fact all too easy to forget in today’s online culture. |
| Medientyp | Internet-Film |
| Länge | |
| Art Director | Bianca Guimaraes |
| Regisseur | Win Bates |
| Stellvertretender Creative Director | Roberto Danino |
| Texter | Roberto Danino |
| Stellvertretender Creative Director | Bianca Guimaraes |
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