| Titel | SAS Travelers Think Big |
| Agentur | Åkestam Holst /NoA |
| Kampagne | Travelers Think Big |
| Werbende | Scandinavian Airlines System |
| Marke | SAS Scandinavian Airlines |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 10 |
| Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen |
| Story | A father is teaching his daughter how to ride a bike. “Go!” he cries. “Go!” Then he adds: “Go anywhere! Go to China. Go see a panda. Go eat someplace amazing. Eat a fried flower on a bed of oysters and drink bee spit.” The list continues. “Go make friends with someone interesting and go to that interesting friend’s wedding…in Hong Kong…Go to L.A. and buy that dress only you like in that shop only you know about.” He becomes even more enthusiastic. “Don’t stop, don’t ever, ever stop. And then if you do, don’t!” Travellers think big. |
| Medientyp | Fernsehen |
| Länge | |
| Creative Director | Magnus Jakobsson |
| Art Director | Joakim Khoury |
| Texter | Magnus Jakobsson |
| Kundenbetreuer | Anna Svensson |
| Agency Producer | Leila Widgren |
| Etat-Planer | Simon Stefansson |
| Grafik-Designer | Jens Broman |
| Produktionsfirma | Giants & Toys |
| Regisseur | Jens Jonsson |
| Filmproduzent/Produzent | Calle Isberg |
| Bild und Kamera | Fredrik Backar |
| Post-Produktion | Swiss |
| Musik | Adam Nordén |
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