Titel | The remarkable Bertha |
Brief | The Stabilo Boss campaign is all about "highlighting" great women who've been sidelined by history. Now comes the radio version. The spots are brief evocations of apparently male achievements that made history. Shortly interrupted by a female voice, highlighting a woman's overlooked contribution. |
Agentur | DDB Group Germany |
Kampagne | Highlight The Remarkable 2.0 |
Werbende | Stabilo |
Marke | Stabilo Boss Highlighter Pen |
Posted | November 2019 |
Geschäftsbereich | Schreibwaren & Bürobedarf |
Story | Everyone knows the phrase "Behind every great man is a great woman.".But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. Now is the time to rewrite history: with Stabilo Boss. By highlighting remarkable women and their stories. |
Medientyp | Radio |
Länge | |
Chief Creative Officer | Dennis May |
Executive Creative Director | Kristine Holzhausen |
Executive Creative Director | Stefan Rehne |
Senior Art Director | Vera Ickert |
Texter | Teresa Berude |
Geschäftsführer | Mona Elobeid |
Etatdirektor | Philipp Starck |
Junior Account Manager | Malte Kraft |
Agency Producer | Lutz Brucher |
Produktionsfirma | Studio Funk |
Sound Editing | Timo Kockmeyer |