Pancho Cassis
Global CCO & Partner at DAVID
Madrid, Spanien
TitelLate Breakfast 2
Agentur
Kampagne Late Breakfast
Werbende Burger King
Marke Burger King
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 4
Geschäftsbereich Gastätte & Schnellgaststätte
Slogan The most important meal of the night
Philosophie While breakfast is touted as “the most important meal to start the day,” Burger King is flipping that notion on its head to showcase how sweet breakfast is to end your night too. “Late Breakfast” by DAVID New York centers on a long-held tradition of many party-goers and night owls, grubbing on burgers and sandwiches after a late night out, but this time for breakfast. The campaign by DAVID New York promotes the chain’s breakfast offerings, a meal that can be enjoyed in many markets from 6 AM to 10 AM. From a group of festival goers to wedding guests, “Late Breakfast” depicts real and authentic situations of all nighters that end with Burger King breakfast in the early morning.
Medientyp Presse & Publikationen
Global CCO & Partner
Global Chief Creative Officer
Chief Creative Officer
Creative Director
Stellvertretender Creative Director
Geschäftsführer
Group Account Director
Account Supervisor
Produktionsleitung
Agency Producer
Global Chief Strategy Officer
Global PR Director

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