SVP, Group Strategy Director
at
m:united//McCANN New York
New York, Vereinigte Staaten von Amerika
| Titel | Unforgettable Stories - Trailer |
| Agentur | People Ideas & Culture |
| Kampagne | Unforgettable Stories |
| Werbende | Waldorf Astoria Hotels & Resorts |
| Marke | Hilton Worldwide - Waldorf Astoria Hotels & Resorts |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 |
| Geschäftsbereich | Hotels, Unterkunft |
| Slogan | Unforgettable |
| Philosophie | Experience Unforgettable at Waldorf Astoria. We used a series of content pieces and social activations to capture and bring to life the fulfilling personal stories behind those authentic, rich and valuable experiences that only a Waldorf Astoria hotel or resort enables, which have the power to transform your stay into a once-in-a-lifetime unforgettable memory. |
| Ergebnis | 21 Mini-documentaries, 6 Cities, 3 Continents, 1M+ views on YouTube alone (+6500% YoY), +14.5% Facebook fans YoY, +90% Twitter followers YoY, And thousands of conversions to .com |
| Medientyp | Internet-Film |
| Länge | |
| Mehr Informationen | http://waldorfastoria3.hilton.com/en/index.html |
| Produktionsfirma | CY&N by PI&C |
| Executive Creative Director | Domenico Vitale |
| Executive Creative Director | Doug Raboy |
| Creative Director | Emilie Olsson |
| Art Director | Clara Calvo-Sotelo |
| Texter | Katie Redmond |
| Produktionsmanager | Fanny Vasseur |
| Executive Producer | Mike Paletta |
| Strategieplaner | Sam Joseph |
| Direktor Strategische Planung | Enrico Gatti |
| Kundenbetreuer | Vanessa Zanchi |
| Kundenbetreuer | Sarah Kelleher |
| Account Supervisor | Kate Chapman |
| Cutter | Travis Gorzelsky |
| Projektleiter | Melissa Cordaro |