Wyndham Rewards - "Wyndham Rewards"

People Ideas & Culture

People Ideas & Culture Brooklyn, Vereinigte Staaten von Amerika

Awards

15064

Marke: Wyndham Rewards
Länder: Vereinigte Staaten von Amerika

Werbende: Wyndham Worldwide Corporation

Titel	Wyndham Rewards
Agentur	People Ideas & Culture
Kampagne	Wyndham Rewards
Werbende	Wyndham Worldwide Corporation
Marke	Wyndham Rewards
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 5
Geschäftsbereich	Hotels, Unterkunft
Slogan	You've Earned This
Story	THE CHALLENGE How do you help people realize that 15 iconic brands spanning from economy to upper upscale… all belong to the largest hotel network in the world? THE BELIEF After years and years of empty promises by the hotel industry, it’s finally time for “the 95%” of our society… to be recognized for what they deserve. THE IDEA Bring marketing & operations together to design the most democratic loyalty program in the world… introduced by an altruistic character whose role is to turn regular travelers into today’s heroes.
Medientyp	Case Study
Länge	174 seconds
Mehr Informationen	https://www.wyndhamrewards.com/trec/consumer/home.action
Produktionsfirma	CY&N by PI&C
Executive Creative Director	Domenico Vitale
Executive Creative Director	Doug Raboy
Art Director	Carter Storozynski
Art Director	Emilie Olsson
Art Director	Clara Calvo-Sotelo
Art Director	Francois Nguyen
Art Director	Stefania Sessa
Texter	Michael Ludwig
Texter	Katie Redmond
Texter	Mara Miculescu
Texter	Ciaran Murphy
Regisseur	Jill Greenberg
Regisseur	Mike Maguire
Direktor Fotografie	Daniel Landi
Ausstattung/Styling	Mr. Gammon
Produzent	Fanny Vasseur
Executive Producer	Mike Paletta
Kundenbetreuer	Vanessa Zanchi
Cutter	Travis Gorzelsky
Strategy Director	Enrico Gatti
Projektmanager	Melissa Cordaro
Associate Producer	Will Utley