| Titel | Road Bands |
| Agentur | Havas Paris |
| Kampagne | Road Bands |
| Werbende | AccorHotels |
| Marke | HotelF1 |
| Posted | JunI 2018 |
| Geschäftsbereich | Hotels, Unterkunft |
| Story | As reference for road-trippers, HotelF1 knows that each trip is unique and that everyone travels in their own way. By launching a video game geared towards 18-34-year-olds and letting its community code their own levels, HotelF1 stayed true to its philosophy. The first four levels of the game, in which a glam rock band hits the road in hopes of writing a great song, were already coded. From there, the community had the opportunity to invent the rest of the game. |
| Medientyp | Gaming |
| Länge | |
| Creative Director | Christophe Coffre |
| Texter | Kevin Nugeron |
| Art Director | Maxime Trenton |
| Produktionsfirma | HAVAS Productions |
| Agency Producer | Marine Legoff |
| Development studio | XXII |
| Social Media Agentur | Havas Media International |
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