Frucor - "V Skills - Smoke Bombing"

Clemenger BBDO Sydney

Clemenger BBDO Sydney Walsh Bay, Australien

Awards

4802

Marke: Frucor
Länder: Australien

Werbende: Frucor Beverages Ltd.

Titel	V Skills - Smoke Bombing
Agentur	Clemenger BBDO Sydney
Kampagne	V Skills
Werbende	Frucor Beverages Ltd.
Marke	Frucor
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 11
Geschäftsbereich	Soft Drinks, Tonics
Story	V Skills. A series of 24 essential life lessons printed on 14 million cans across the country. A simple scan of the can with a smartphone unlocked an entertaining how-to guide on everything school forgot to teach you.
Philosophie	24 branded content videos, co-created with a variety of directors, production companies and notable influencers relevant to our target demographic, including sketch comedy trio Aunty Donna and action-film directing duo and YouTube sensations RackaRacka. With a wide variety of skills, including ‘folding a fitted sheet’, ‘smoke-bombing’, ‘applying sunscreen, ‘whistling’, ‘escaping alien abduction, ‘saving dollars’, ‘detecting lies’, ‘jumping over stuff’, ‘taking a selfie’ and many more, there was something to help everyone be a bit better at life.
Ergebnis	Over 30 million video views of skills content globally. 5.5 million YouTube impressions and reached over 1.7 million 18-24 year olds on Facebook, accounting for approximately 65% of the total Facebook audience for this demographic. With Facebook penetration recorded at 99% for this age bracket, this would mean that almost every 18-24 year old in Australia would have seen at least one V Skills video. 1060% increase in engagement with the V brand on Facebook, with the sentiment towards the campaign overwhelmingly positive. Most importantly, sales jumped 11% over the campaign period.
Medientyp	Internet-Film
Länge	108 seconds
Executive Creative Director	Paul Nagy
Creative Director	Brendan Willenberg
Creative Director	Ben Clare
Texter	James Beswick
Art Director	Ollie Beeston
Agency Producer	John Pannochia
Agentur	TKT
Founder/Managing Director	Cate Stuart-Robertson
Etatdirektor	Hanne Haugen
Kundenbetreuer	Marshall Campbell
Planning Director	Rob Dougan
Head of Craft	Daniel Mortensen
Sound Engineer	Anthony Tiernan
Group Account Director	Phillipa Thomas