Titel | Think Straight 3 |
Agentur | DDB COLOMBIA |
Kampagne | Think Straight |
Werbende | McDonald's |
Marke | McCafé |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 2 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Philosophie | When you're feeling sleepy, you just can't think straight. You can't concentrate, you're not aware of everything that surrounds you and it makes everything just more difficult, sometimes dangerous. That's why McDonald’s and DDB joined forces to raise awareness of how a single coffee transforms everything you do, from driving, to listening to music or even watching a movie. The campaign was located near cinemas, dangerous roads and music schools, resembling how life changes after a cup of coffee. |
Medientyp | Presse & Publikationen |
Creative Director | Diego Tovar |
Creative Director | Oscar Martínez |
Art Director | Oscar Martínez |
Art Director | Bruno Regalo |
Illustrator | Gabriel Menor Menezes |
Chief Creative Officer | Leo Macias |