Bruno Regalo
Chief Design Officer at TBWA\Chiat\Day Los Angeles
Curitiba, Brasilien
TitelThink Straight 3
Agentur
Kampagne Think Straight
Werbende McDonald's
Marke McCafé
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 2
Geschäftsbereich Gastätte & Schnellgaststätte
Philosophie When you're feeling sleepy, you just can't think straight. You can't concentrate, you're not aware of everything that surrounds you and it makes everything just more difficult, sometimes dangerous. That's why McDonald’s and DDB joined forces to raise awareness of how a single coffee transforms everything you do, from driving, to listening to music or even watching a movie. The campaign was located near cinemas, dangerous roads and music schools, resembling how life changes after a cup of coffee.
Medientyp Presse & Publikationen
Creative Director
Creative Director
Art Director
Art Director
Illustrator
Chief Creative Officer

An diesem Projekt beteiligte Leute

Ähnliche Werbungen

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's