Geico - "Washington Crossing the Delaware"

The Martin Agency

The Martin Agency Richmond, Vereinigte Staaten von Amerika

13311

Marke: Geico
Länder: Vereinigte Staaten von Amerika

Werbende: GEICO

Titel	Washington Crossing the Delaware
Agentur	The Martin Agency
Kampagne	Turnpike
Werbende	GEICO
Marke	Geico
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 1
Geschäftsbereich	Bankwesen, Finanzen, Recht & Versicherung
Philosophie	The latest entry to Geico’s 'It’s Not Surprising' campaign, 'Turnpike,' pays homage to Washington’s Crossing of the Delaware. We see Washington in his Durham boat with his crew, only instead of crossing the Delaware River, they're pulling the boat across three lanes of traffic on the Delaware Turnpike as horns honk and Washington starts getting testy. There seems to have been a mix-up in directions with General George Washington and his Continental Army – as evidenced by the long, traffic backup on the Delaware Turnpike in this latest entry to Geico’s long-running and successful 'It’s Not Surprising' campaign. The spot was directed by Radical Media’s Steve Miller.
Medientyp	Fernsehen & Kino
Länge	42 seconds
Vice President	Ted Ward
Marketing	Ted Ward
Assistant Vice President	Bill Brower
Marketing	Bill Brower
Marketing Director	Melissa Halicy
Media	Melissa Halicy
Advertising	Melissa Halicy
Brand Team Supervisor	Gary Aurand
Brand Team Supervisor	Tom Perlozzo
Brand Team Planner	Brighid Griffin
Brand Team Planner	Julia Nass
Brand Team Buyer	Tim Ware
SVP	Steve Basset
Group Creative Director	Steve Basset
SVP	Sean Riley
Creative Director	Sean Riley
VP	Neel Williams
Creative Director	Neel Williams
Associate Creative Director	Justin Harris
Texter	Ken Marcus
SVP	Brett Alexander
Executive Producer	Brett Alexander
Producer	Brian Fox
Producer	Catherine Kennedy
Business Affairs Supervisor	Suzanne Wieringo
VP	Ben Creasey
Account Director	Ben Creasey
Account Supervisor	Allison Hensley
Account Supervisor	Jon Glomb
Account Executive	Allie Waller
Projektmanager	Karen McEwen Gates
Produktionsfirma	RadicalMedia
Produktionsfirma	LLC
Director	Steve Miller
Executive Producer	Gregg Carlesimo
Executive Producer	Frank Scherma
Produktionsleitung	Cathy Dunn
Producer	Barbara Benson
Production Supervisor	Ted Liotopoulos
1st AD	Brian Stevens
Where was the spot shot?	Burbank CA
Post-Produktion	MackCut and The Mill – New York