| Titel | This is family |
| Agentur | Iris |
| Kampagne | This is family |
| Werbende | adidas |
| Marke | Adidas Football |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 9 |
| Geschäftsbereich | Werbung & Kommunikation |
| Slogan | This is family |
| Story | Iris has released a new launch film for adidas x Arsenal’s third kit. ‘This is family’ plays on the unifying power and popularity of Arsenal’s head coach, Mikel Arteta, building the whole film around him and his ‘Team talk to the Arsenal family’, which is shown in the film to be global and diverse. The film also features women’s footballer of the year Vivianne Miedema and breakthrough academy talent Bukayo Saka alongside his own real family. Arsenal legends Kanu and Dennis Bergkamp also support the message with neat cameos. The film was directed by acclaimed director Karim Huu Do and was shot entirely during lockdown. |
| Medientyp | Internet-Film |
| Länge | |
| Edition House | Trim Editing |
| Creative Director | Henry Scotland |
| Creative Director | Rachid Ahouiyek |
| Creative Teammitglied | Charlie Parker |
| Creative Teammitglied | Jonny Marsh |
| Strategie/Planung | Ben Milligan |
| Senior Account Director | Theo Jenkins |
| Senior Account Executive | Dyfed Thomas |
| Agency Producer | Nadia Black |
| Agency Producer | Catharine Griffiths |
| Design Director | David Missen |
| Mid-weight Designer | Will Timney |
| Produktion (Agentur) | Object & Animal |
| Director | Karim Huu Do |
| Cutter | Elise Butt |
| Post-Produktion | ETC |
| Audio-Postproduktion | 750 |
| Tonproduktion | Soundtree Music |
Mehr Projekte
ALLE SEHENLike Everyone’s Watching
- MARKE:
- Capital One
- AGENTUR:
- Fold7
The Moonpigs Have Landed
- MARKE:
- Moonpig
- AGENTUR:
- Creature London
When it comes to the crunch
- MARKE:
- Hula Hoops
- AGENTUR:
- BMB
Fruity Fling
- MARKE:
- Rubicon Spring
- AGENTUR:
- BMB
Fruity Fling
- MARKE:
- Rubicon Spring
- AGENTUR:
- BMB
You Are Your Toughest Opponent
- MARKE:
- New Balance
- AGENTUR:
- BMB
The Natural Wonder
- MARKE:
- Rowse Honey
- AGENTUR:
- BMB