- - "The Truck Driver's Mother"

Geelmuyden Kiese Oslo, Norwegen

3625

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: -
Länder: Norwegen

Werbende: The Norwegian Labour Inspection Authority

Titel	The Truck Driver's Mother
Agentur	Geelmuyden Kiese
Kampagne	The Truck Driver's Mother
Werbende	The Norwegian Labour Inspection Authority
Marke	-
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 11
Geschäftsbereich	Regierungsinformation & Services
Slogan	The truck driver's mother
Story	NORWEGIAN CAMPAIGN USES A REAL TRUCK DRIVER AND HIS MUM TO DELIVER IMPORTANT ROAD SAFETY MESSAGE Norwegian authorities and the road haulage sector have been trying to communicate with foreign drivers entering Norway for years, with no success. So in a final attempt to create awareness of the specific regulations and challenging driving conditions, the Norwegian Labour Inspection Authority and social partners went to the one person that the driver couldn’t ignore – the mother. In a new campaign from Oslo-based agency Geelmuyden Kiese for the Norwegian Labour Inspection Authority - the governing body the supervises the implementation of healthy work practices - and the social partners, we follow a Polish truck driver who's mother joins him as he makes the long distance journey through Norway.
Philosophie	Norwegian authorities have for years been trying to communicate with foreign truck drivers about specific regulations and driving conditions in Norway. But the drivers haven't been listening. So what do you do then? You get the help of the one person they can't ignore: Mum.
Problem	Every 24 hours, 3,000 lorries cross the border into Norway, where one out of three lorry drivers are foreign. Foreign lorry drivers are not used to Norway’s challenging driving conditions, and are consequently three times more likely to be involved in a road traffic accident. Many of these drivers are also underpaid because they are not aware of their rights as employees.
Ergebnis	The result became the film «The Truck Driver’s Mother», where a real Polish truck driver, Lukasz Gorzynik, took his mother, Anna Gorzynik, on a driving assignement out of the ordinary.
Medientyp	Internet-Film
Länge	264 seconds
Markt	Bahamas, Haiti, Ungarn, Littauen, Polen, Rumänien, Deutschland, Bulgarien
Mehr Informationen	motherpresents.org
Kreation / Art Direction	Trygve Andreas Tønnessen
Kreation / Art Direction	Morten Borgestad
Kreation / Art Direction	Sarah Willoch
Projektmanager	Celine Gran
Etatdirektor	Geir Ove Harnes
Film production	Bacon
Regisseur	Tarik Saleh
Produzent	Magne Lyngner
Produzent	Ola Narum Berg