| Titel | Whoppa ona Whopper |
| Brief | Because of Covid, any kind of in-person activation was off the table.So we filmed Tinie with 700 cameras, shrunk him to 1/100th of his size, and put him on Whoppers in AR.The activation launched with on-pack stickers in the UK, Colombia and Puerto Rico.For two weeks people scanned the sticker and got their gig from Tiny Tinie, turning every Whopper sold into a stage.Then we opened the experience up to people everywhere by sharing the experience across social – bringing the BK brand into homes all over the world. |
| Agentur | BBH |
| Kampagne | Whoppa ona Whopper |
| Werbende | Burger King |
| Marke | Burger King |
| Posted | November 2021 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Story | When UK rapper Tinie released his track Whoppa, we knew we needed to collab.The result was Tiny Tinie Performs Whoppa on A Whopper.In a world with no live music, we turned every Whopper into a stage using AR. |
| Medientyp | Case Study |
| Chief Marketing Officer (CMO) | Katie Evans |
| Stellvertretender Creative Director | Ben Edwards |
| Stellvertretender Creative Director | Guy Hobbs |
| Creative Director | Felipe Guimaraes |
| Chief Creative Officer | Stephen de Wolf |
| Social Creative | James McComb |
| Strategy Director | Saskia Jones |
| Agency Producer | Georgia Dickinson |
| Produzent | Thom Godsill |
| Lead Music Supervisor | Hywel Evans |
| Designer | Ali Freeman |
| Designer | Josh Bailey |
| Designer | Christian Tunstall |
| Produktionsfirma | Dimension Studios |
| Produktionsfirma | SNK Films |
| Produktionsfirma | Bully Entertainment |
| Tonproduktion | String |
| Tonproduktion | String & Tins |
| BSS Photographer | Korrie Powell |
| Produktionsfirma | Warner Chappell |
| Produktionsfirma | Parlophone Records |
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