Titel | Survival Billboard |
Agentur | McCann London |
Kampagne | Survival of the Grittiest |
Werbende | Microsoft |
Marke | Xbox |
Posted | April 2016 |
Geschäftsbereich | Andere |
Story | To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip. |
Medientyp | Case Study |
Länge | |
Chief Creative Officer | Rob Doubal |
Chief Creative Officer | Laurence Thomson |
Creative Director | Sanjiv Mistry |
Creative Director | Jamie Mietz |
Integrated Creative Director | Chad Warner |
Texter | Jim Nilsson |
Texter | Sanjiv Mistry |
Texter | Anja McGuiness |
Art Director | Jacob Bjordal |
Art Director | Jamie Mietz |
Designer | Colin Lee |
Designer | Danny Elliot |
Etat-Planer | Thomas Keane |
Art Supervisor | Michael Thomason |
Projektmanager | Clare Mann |
Filmproduzent/Produzent | Lois Newcombe |
Filmproduzent/Produzent | Chris Cartwright |
Executive Producer | Tom McLoughlin |
Kaufmännischer Geschäftsführer | Sailesh Jani |
Etatdirektor | AJ Coyne |
Kundenbetreuer | Charlotte Habin |
Account Executive | Charlotte Walters |
Studio-Manager | Ellis Faint |
Druck-Produzent | Liam White |
Cutter | Andy Tusabe |
Cutter | Paul Jenkinson |
Sound Engineer | Tim Sutton |
Sound Engineer | Chris Gilbert |
Artwork | Muhammad Qasim |
Streaming | Attention Seekers |
Spezialeffekte | Hothouse |
Developer | MRM |
Event | Momentum |
PR Agency | Edelman |
Medienagentur | EMT |
Head of Integrated Production | Sergio Lopez |