Titel | Birds |
Agentur |
Ogilvy Worldwide
|
Kampagne |
Man with Machine: Think Series
|
Werbende |
IBM
|
Marke |
IBM
|
Datum der ersten Ausstrahlung/Veröffentlichung |
2015
|
Geschäftsbereich | Elektronik, IT-Teile
|
Philosophie | Many are frightened by the idea of machines with Artificial Intelligence. IBM wanted to start a positive conversation about how man and machine can work together to help people lead better lives. |
Problem | We reached out to leading technologists, computer scientists, philosophers and futurists and asked them for their latest thinking on Augmented Intelligence. 30 inspirational and thought-provoking quotes inspired illustrators, photographers, typographers and graphic designers from all over the world to create a series of inspirational posters and GIFs. Each artist had to use IBM’s longtime slogan “Think” – either as a featured element or as a hidden detail for viewers to discover. |
Ergebnis | The posters are now on permanent display on the walls, and on digital billboards, of 51 Astor Place in NYC – IBM Watson’s new home and headquarters of the future of cognitive technology. |
Medientyp |
Plakat
|
Etatdirektor |
Ann Rubin
|
Account Supervisor |
Jeremy Kuhn
|
Etatdirektor |
Kimberly Duffy
|
Account Executive |
Kaitlin Giannetti
|
Account Executive |
Tim Graves
|
Account Executive |
Lindsay Jaffe
|
Worldwide Creative Director |
Steve Simpson
|
Executive Creative Director |
Susan Westre
|
Executive Creative Director |
Ryan Blank
|
Executive Creative Director |
Mike Hahn
|
Executive Creative Director |
Keith Anderson
|
Creative Director |
Jeff Curry
|
Creative Director |
Doug Schiff
|
Creative Director |
Mervyn Rey
|
Creative Director |
Chris Rowson
|
Creative Director |
Bastien Baumann
|
Creative Director |
Sam Mazur
|
Stellvertretender Creative Director |
James Chana
|
Agency Producer |
GLORIA HALL
|
Agency Producer |
Elizabeth Lucas
|
Agency Producer |
Don Hanson
|
Agency Producer |
Val Geigel
|
Agency Producer |
Eric Makar
|
Design Director |
Sid Tomkins
|
Illustrator |
Kai and Sunny
|