| Titel | Lucy (Case Study) |
| Agentur | Saatchi & Saatchi |
| Kampagne | Lucy |
| Werbende | ELMSTA 3000 HORROR FEST |
| Marke | ELMSTA 3000 HORROR FEST |
| Posted | September 2015 |
| Geschäftsbereich | Festivals & Messen |
| Story | Motivated by coming up with a novel way of encouraging RSVPs to Swedish Horror Fest ELMSTA 3000, Saatchi & Saatchi Stockholm placed a small ad in the classified section of a local newspaper. The seemingly innocent ad had a satanic twist and went viral. |
| Problem | "Motivated by coming up with a novel way of encouraging RSVPs to Swedish Horror Fest ELMSTA 3000, Saatchi & Saatchi Stockholm placed a small ad in the classified section of a local newspaper. The seemingly innocent ad had a satanic twist and went viral." |
| Medientyp | Case Study |
| Länge | |
| Texter | Erik Wingfors |
| Texter | Petter Dixelius |
| Texter | Petter Esbjörnsson |
| Art Director | Olov Lagerkvist |
| Art Director | Victor Bergabo |
| Executive Creative Director | Gustav Egerstedt |
| Art Director | Erik Hiort af Ornäs |
| Etat-Planer | Elin Johansson |
| Werbeleiter | Roger Glassel |
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