Western Union - "The Race Is On"

DENTSU CREATIVE

DENTSU CREATIVE London, Großbritannien

77543

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Western Union
Länder: Großbritannien

Werbende: Western Union

Titel	The Race Is On
Agentur	DENTSU CREATIVE
Kampagne	International Women’s Day 2017
Werbende	Western Union
Marke	Western Union
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 3
Geschäftsbereich	Bankwesen, Finanzen, Recht & Versicherung
Story	The ad features five girls representing different nationalities. We see them running up hills and over rooftops as they race together, with purpose, towards their opportunities. A punchy, specially composed track by Finger Music plays over the action, reflecting the energy on screen, while a young girl announces: “The race is on”.
Philosophie	mcgarrybowen’s campaign highlights the power of education as the driving force to achieve gender equality – pointing to the fact that education acts as a starting gun in achieving whatever dream a girl may have: Whether it’s to be the first woman on the moon, the first female President of the USA or the first person on Mars
Medientyp	Fernsehen
Länge	60 seconds
Tonstudio	String and Tins
Musik	Finger Music
Direktor Markenstrategie	Michael Abbott
Brand Management/Strategie	Natasha Chatur
Executive Creative Director	Angus Macadam
Executive Creative Director	Paul Jordan
Creative Director	Rich Holmes
Creative Teammitglied	Holly Fallows
Creative Teammitglied	Charlotte Watmough
Kaufmännischer Geschäftsführer	Louise Lang
Etatdirektor	Zara Gregory
Kundenbetreuer	Henry Carless
Leiter Strategie	Chris McKibbin
Strategist	Fiona Lenahan
Agency Producer	Alessia Small
Regisseur	MJ Delaney
Produktionsfirma	Moxie Pictures
Filmproduzent/Produzent	Barry Heaps
Cutter	Ben Jordan
Post-Produktion	Jam Post
Direktor Fotografie	Gerardo Madrazo
Redaktionsbüro	Work Post