Creative Director
at
Leo Burnett Thailand
Bangkok Metropolitan Area, Thailand, Thailand
| Titel | Bingsu |
| Agentur | The Leo Burnett Group Thailand |
| Kampagne | The Coolest Rescue |
| Werbende | P&G Thailand |
| Marke | Downy |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 4 |
| Geschäftsbereich | Reinigungsprodukte & Waschmittel |
| Story | How to get Thai consumers to choose only Downy Expert Summer Cool as a fabric enhancer for every summer in Thailand? Client shared an effective insight for the team and it’s a true about Thai people in Summer which is the hectic season in Thailand. “You are not you when the weather’s hot” This is the opportunity! let the cool and refreshing scent of Downy Expert Summer Cool help you calm down! Among the clutter of fabric softener advertisements, how can we make the cut through communications with strong visualisation of our product benefits? We created three iVDOs that visualise how Thailand Summer’s heat can turn you into something you don’t want to be. With right insight, Thai humour and strong execution of product benefits, Downy Expert Summer Cool will become the only solution of every summer! |
| Medientyp | Internet-Film |
| Länge | |
| Chief Creative Officer | Sompat Trisadikun |
| Executive Creative Director | Sirin Wannavalee |
| Leiter Creative Group | Nonthaporn Ketmanee |
| Art Director | Nonthaporn Ketmanee |
| Art Director | Sompat Trisadikun |
| Texter | Narisapongse Rakwattananont |
| General Manager | Weeranuch Duangpikool |
| Account Management Director | Peerajet Sringean |
| Etatdirektor | Pansea Tevavichulada |
| Account Executive | Banthita Ratanopas |
| Agency Producer | Karnjanee Praphapat |
| Strategieplaner | Chulanee Sirisaengtaksin |
| Projektmanager | Sunee Chansuksurachode |
| Produktionsfirma | Tongta Film |
| Regisseur | Phalat Romcai |
| Executive Producer | Sucheera Kaewngam |
| Production Producer | Suteera Pummaneekorn |
| D.O.P | Abhisit Prasongsup |
| Assistant Director | Vivisn Jarupattanasirikul |
| Produktionsmanager | Kawita Nunthakunatip |
| Wardrobe | Doungkamon Wimon |
| Casting | Naroupat Pintakhum |
| Ton | Worawut Bunsarn |
| Cutter | Yiemyut Tungsomworapongs |
| Kolorist | Narin Bovornrattanapran |
| Flame Artist | Narin Bovornrattanapran |
| Post-Produktion | Asama Sumalee |
| Ton | Banana Studio |
| Sound Engineer | Putthipat Sangwanphet |
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