Somerset Collection - "Printed By Somerset"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Kanada

Awards

9508

Marke: Somerset Collection
Länder: Kanada

Werbende: Somerset Collection

Titel	Printed By Somerset
Brief	Somerset is one of Canada’s top printers, so its stationery was designed to showcase some of its capabilities. Every card, every envelope, and every letterhead uses a different technique and card stock, showing that Somerset can print whatever design you want, on whatever stock you want. And what better way to enhance the identity of a printing firm than to construct its entire website out of printed paper? When users click on the site, they activate animations that feel is if they’re interacting with the printed page.
Agentur	Leo Burnett Toronto
Kampagne	Printed By Somerset
Werbende	Somerset Collection
Marke	Somerset Collection
Posted	November 2016
Geschäftsbereich	Industrie
Story	Somerset, one of Canada’s top printers, wanted a website that showcased their capabilities as printers. So we brought the experience of touching and feeling the page online. First we created a printed website; over 20 techniques were printed on a single, duplexed press sheet. We created online interactions like a map that could be zoomed with stickers, a GIF made with scanimation, buttons that were embossed, and much more. Then we painstakingly shot every interaction in stop motion to bring print online in a truly tactile experience.
Medientyp	Internetseiten
Creative Director	Judy John
Creative Director	Lisa Greenberg
Group Creative Director	Lisa Greenberg
Group Creative Director	Ryan Crouchman
Group Creative Director	Sean Ohlenkamp
Texter	Marty Hoefkes
Texter	Andrew Caie
Art Director	Dejan Djuric
Art Director	Pedro Izzo
Art Director	Ryan Crouchman
Art Director	Scott Leder
Art Director	Chris Duchaine
Designer	Dejan Djuric
Designer	Pedro Izzo
Designer	Ryan Crouchman
Designer	Jeff Watkins
Illustrator	Kristina Marija Valiunas
Illustrator	Dejan Djuric
Agency Producer	Laurie Filgiano
Agency Producer	Sabrina DeLuca
Account Supervisor	Kayla Osmond
Etat-Planer	Joshua Hansen
Projektmanager	Tracy Wightman
Fotograf	Luis Albuquerque
Fotograf	Arash Moallemi
Regisseur	Luis Albuquerque
Direktor Fotografie	Luis Albuquerque