| Titel | Parking Bookmarks |
| Agentur | Geometry |
| Kampagne | Parking Bookmarks |
| Werbende | Carturesti |
| Marke | Carturesti |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 6 |
| Produkt | Book store |
| Geschäftsbereich | Fachgeschäfte |
| Story | Remembering where you parked your car in a crowded mall parking lot is not an easy task. That’s why drivers take a pic of the spot on arrival and use it as a guide when the shopping frenzy is over.Cărturești, the biggest Romanian bookstore chain, built on this behaviour and used the opportunity to boost visits and sales in their mall branches.By hijacking the parking lot signage and adding famous book titles on the poles, Cărturești came up with a lifehack idea that turned all parking lot photos into book vouchers. Not only helping visitors pass the memory test, but also putting books on their top of mind shopping lists. |
| Medientyp | Case Study |
| Länge | |
| Creative Director | Bogdan Teodorescu |
| Marketing Manager | Iulia Teliban |
| Texter | Andreea Golban |
| Art Director | Bianca Dragu |
| Kaufmännischer Geschäftsführer | Mina Ionescu |
| Etatdirektor | Raluca Dinu |
| Kundenbetreuer | Irina Matei |
| Produktionsmanager | Ionut Iacobache |
| PR Director | Denissa Mic |
| Traffic Manager | Simona Chiritoiu |
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