McDonald's - "Sad Face"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Vereinigte Staaten von Amerika

10137

Marke: McDonald's
Länder: Vereinigte Staaten von Amerika

Werbende: McDonald's

Titel	Sad Face
Agentur	Leo Burnett Chicago
Kampagne	All Day Breakfast
Werbende	McDonald's
Marke	McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 10
Geschäftsbereich	Nahrungsmittel
Story	McDonald’s wanted to acknowledge that, for years, its customers asked for all-day breakfast and so they shall receive. New TV spots from Leo Burnett Chicago capture real-life social posts from Egg McMuffin enthusiasts when they heard the news. The campaign is designed to be a co-celebration with the hundreds of thousands of McDonald’s consumers who for years had publicly wished to order hotcakes after 10:30. The work brings a lighthearted humor to the comically enthusiastic tone McDonald’s customers used in social media. The spots juxtapose a dramatic violin concerto with monotonous dry readings of over-the-top tweets like “wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night.”
Medientyp	Fernsehen
Länge	18 seconds
Executive Creative Director	John Hansa
Direktor Strategische Planung	Lance Koenig
Geschäftsführer	Rich Stoddart
Executive Producer	Denis Giroux
Creative Director	Brian Siedband
Creative Director	Gordy Sang
Creative Director	Tony Katalinic
Etatdirektor	Josh Raper
Produzent	Beth Dolnick
Talent Manager	Linda Yuen
Business-Manager	Shirley Costa
Geschäftsführer	Catherine Davis
Art Director	Jill Solarczyk
Texter	Leigh Kunkel
Talent	Regina Gomez
Music Producer	Alec Stern
Etatdirektor	Jennifer Klopf
Account Supervisor	Richard Henderson
Assistant Account Executive	E Yiwei Zhu
Kundenbetreuer	Sue Rickey
Direktor Strategische Planung	Anca Rhone
Produktionsfirma	Morton Jankel Zander (MJZ)
Post-Produktion	Cutters