SYNC25 - "SYNC25"

adam&eveDDB

adam&eveDDB London, Großbritannien

5054

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: SYNC25
Länder: Großbritannien

Werbende: The Valuable 500

Titel	SYNC25
Agentur	adam&eveDDB
Kampagne	SYNC25
Werbende	The Valuable 500
Marke	SYNC25
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 1
Geschäftsbereich	Festivals & Messen
Philosophie	A campaign to promote the world’s first accountability summit for disability inclusion, SYNC25, begins today. Created by adam&eveDDB, and directed by Dan DiFelice in partnership with Biscuit Filmworks, the launch film aims to inspire and encourage the business community to accelerate their work to end disability exclusion and hold themselves accountable ahead of the SYNC25 accountability summit to be held in Tokyo on 3rd December 2025. Taking inspiration from a murmuration, the awe-inspiring phenomenon in which very large groups of birds, fishes or insects move and change direction together, the film depicts a group of swimmers with and without disability, all collaborating to form a synchronised display, a metaphorical illustration of the power of Synchronised Collective Action and how beautiful things happen when we come together. The film has been produced in the following versions and formats to ensure accessibility to different audiences. The agency was briefed on the campaign by the Valuable 500, a charitable, global organisation of 500 partners and companies working together to end disability exclusion. In order to make radical changes to the lives of those 1.3 billion people living with a disability, at SYNC25, CEOs of these 528 businesses will unite to learn from failures, build on successes and set the stage for the work to be done as they strive towards achieving real, transformative change through true Synchronised Collective Action. The launch film, which goes live on the Valuable 500 social channels today, supports the recent publication of their white paper on disability representation in media, marketing and product design in partnership with Yale University and research company Open Inclusion.
Medientyp	Social Media
Länge	90 seconds
Soundtrack	Synchronised
Produktionsfirma	Biscuit Filmworks UK
Redaktionsbüro	Trim Editing
Werbeleiter	Caroline Casey
Werbeleiter	Katy Talikowska
Werbeleiter	Rachel Dymond
Executive Creative Director	Ant Nelson
Executive Creative Director	Mike Sutherland
Creative Director	Darren Beresford
Creative Director	Richard Gayton
Agency Producer	Nikki Cramphorn
Assistant Producer	Holly Wormleighton
Kaufmännischer Geschäftsführer	Adam Patel
Etatdirektor	Miti Shah
Planning Director	Roisin Mulroney
Senior Planner	Catherine Willoughby
Projektmanager	Amy Waldman
Designer	Scott Silvey
Regisseur	Dan DiFelice
Produzent	Adam Oyejobi
Managing Director/ Executive Producer	Rupert Reynolds-Maclean
Produktionsleitung	Emily Atterton
Assistant Director	James Murray
Direktor Fotografie	Harry Wheeler
Produktionsdesigner	James Early
Ausstattung/Styling	Wiz Francis
Hair and Makeup	Phoebe Llewellyn
Choreography	Supple Nam
Synchronised Swimming Coach	Adele Carlsen
Cutter	Steve Shaw
Editorial Producer	Polly Kemp
Editorial Producer	Charlie Dalton
Post-Produktion	Selected Works
Executive Post Producer	Alex Fitzgerald
Produzent Post-Produktion	Libby Gandhi
Post Creative Director	Francois Roisin
2D-Lead	Theajo Dharan
2D Artist	Mahesh Chandrasekaran
2D Artist	Richard Roberts
2D Artist	Valeria Scalamandre
Online Artist	Dave Wishart
Kolorist	Mikey Rossiter
Audio-Postproduktion	String & Tins
Sounddesigner	Adam Smyth
Produzent Ton	Laura-Leigh Smith
Komponist	Luke Atencio