| Titel | #InstazoomZ5 the first ZOOM on Instagram by Sony Xperia. |
| Agentur | Rosbeef! |
| Kampagne | #InstazoomZ5 the first ZOOM on Instagram by Sony Xperia. |
| Werbende | Sony Mobile |
| Marke | Sony Xperia |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 4 |
| Geschäftsbereich | Handies & Pagers |
| Slogan | #InstazoomZ5 |
| Story | What’s the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera? The brand, which has recently signed up to Instagram – the ultimate photo platform – is organising an unprecedented experience. On Instagram, it isn’t possible to zoom in on photos... In order to highlight the quality of the Xperia Z5 camera sensor, Sony Mobile has come up with a creative device that exceeds the platform’s technological limitations, offering Instagrammers the ability to zoom in on a shot for the first time. On the @SonyXperiaFR Instagram account, it is now possible to zoom in up to five times on any part of a photo (shot with an Xperia Z5). This native experience (directly accessible in the platform) is made possible thanks to a tree structure of over 100 Instagram accounts! Instagrammers can now discover an array of amusing details at each zoom level. |
| Medientyp | Social Media |
| Länge | |
| Markt | Frankreich |
| CEO, Head of strategy | Antoine David |
| CEO, Head of creatives | Frans McCABE |
| Head of account | Victoria Schnell |
| Head of social web | XAVIER DELELIS FANIEN |
| Projektmanager Digital | MARC MINART |
| Social Media Strategie | MICHAEL GAYET |