| Titel | United Against Dementia |
| Agentur | McCann London |
| Kampagne | United Against Dementia |
| Werbende | Alzheimer's Society |
| Marke | Alzheimer's Society |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 4 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | Dementia is set to become the 21st century's biggest killer. Someone develops dementia every three minutes, with one million set to have the condition by 2021 – yet there is currently no cure. Alzheimer’s Society says too many are facing it alone, without adequate support, and society urgently needs to take action. The creative, directed by Oscar-nominated Daniel Barber (Harry Brown, The Tonto Woman) brings this issue to the fore by presenting opposing pairs of people coming together in a series of vignettes as Bill Nighy conducts the voice over. The scenes include two football fans who support opposing teams sizing each other up outside a pub, an elderly man coming face to face with a youth on an estate and a Remain voter squaring up to a Leave supporter. But gradually, each pair begin to smile as they put their beliefs aside and stand shoulder to shoulder in the fight against dementia. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Knucklehead |
| Redaktionsbüro | Final Cut |
| Media Company | Channel 4 Television |
| Media Company | ITV |
| Executive Creative Director | Laurence Thomson |
| Executive Creative Director | Rob Doubal |
| Other | Mike Oughton |
| Art Director | Dan Howarth |
| Kaufmännischer Geschäftsführer | Georgie Rechner |
| Etatdirektor | Mel Caplan |
| Kundenbetreuer | Jenny Spindler |
| Planning Partner | Karen Crum |
| Regisseur | Daniel Barber |
| Direktor Fotografie | Jaime Feliu-Torres |
| Produzent | Ben Mann |
| Executive Director of Integrated Production | Sergio Lopez |
| Executive Producer | Sophie Chapman-Andrews |
| Produzent | Lois Newcombe |
| Business Affairs Executive Producer | Nicholas Mugridge |
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