Titel | Caesar |
Agentur | Fitzco |
Kampagne | Long Story Short |
Werbende | The Quikrete Company |
Marke | Quikrete Concrete |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 |
Geschäftsbereich | Haushaltsprodukte & Pflege |
Ergebnis | Concrete takes forever to dry. But not Quikrete. Quikrete dries fast, end of story. To dramatize that product benefit, we created “Long Story Short” – a campaign of super quick 10-second radio spots that imagine other traditionally long stories happening as quickly as Quikrete. |
Medientyp | Radio |
Länge | |
Chief Creative Officer | Noel Cottrell |
Group Creative Director | Mitch Bennett |
Group Creative Director | Wes Whitener |
Texter | Mitch Bennett |
Texter | Josh Shelton |
Texter | Matt Shoemake |
Tonstudio | Acoustech Music Productions |
Agency Executive Producer | Christine Sigety |
Audioingenieur | Gopal Swamy |