| Titel | Second Life |
| Agentur | Ogilvy & Mather Japan / Geometry Global Japan |
| Kampagne | Second Life |
| Werbende | IBM |
| Marke | IBM |
| Posted | Juli 2020 |
| Geschäftsbereich | IT Lösungen, ISP für Firmen |
| Philosophie | Japan now has the world’s oldest population, with more than one in four citizens over 65. And with life expectancy at 85, retirees are looking at 20+ years of potentially feeling lonely and unproductive. To meet the challenge, and help seniors find their calling after retirement, IBM’s Second Life app cross-references occupational data with participants’ unique personality traits, via Watson's deep personality cognitive analytics. The campaign gained over US$3mm in media attention, 46 million impressions while helping over 43,000 seniors find passions they may never have been able to identify. |
| Medientyp | Interaktiv |
| Länge | |
| Produktionsfirma | BIRDMAN INC. |
| Chief Creative Officer | Doug Schiff |
| Executive Creative Director | George Sugitomo |
| Executive Creative Director | Ricardo Adolfo |
| Creative Director | Andy Fenning |
| Creative Director | Roy Ryo 良 |
| Stellvertretender Creative Director | Shintaro Hashimoto |
| Senior Copy Editor | Toshikazu Suzuki |
| Senior Art Director | Takashi Tsukamoto |
| Art Director | Ririko Tatsumi |
| Art Director | Kasia Grabek |
| Art Director | Yoshihiko Abe |
| Designer | Fumikazu Okajima |
| Designer | Shoya Ozawa |
| Video Content Director | Morris Ku |
| Production Director | Natsuki Tosa |
| Creative Services Director | Aki Sugawara |
| Motion Design | Miura Yoshihiro |
| Texter | Naoya Kataoka |
| Texter | Yutaro Nagata |
| Kaufmännischer Geschäftsführer | Junko Igarashi |
| Kundenbetreuer | Wakaba Mikata |
| Account Executive | Mitsui Lin |
| Regisseur | Masaharu Miyasaka |
| Assistant Director | Yuta Toga |
| Technischer Direktor | Takeru Kobayashi |
| Technischer Direktor | Shudai Matsumoto |
| Backend Engineer | Takahisa Maeda |
| Frontend Engineer | Takumi Saito |
| Frontend Engineer | Naoki Asou |
| Projektmanager | Yoko Kosins |
| Projektmanager | Naoaki Kitahara |
| Projektmanager | Tamami Maekawa |
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