Titel | US Open Sessions |
Agentur | Ogilvy Worldwide |
Kampagne | US Open Sessions |
Werbende | IBM |
Marke | IBM US Open Sessions |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 |
Geschäftsbereich | Business Services |
Philosophie | BM and James Murphy Turn Tennis Data into Music IBM tracks all the data at the US Open. To bring it to life for a millennial, maker audience, we worked with James Murphy of LCD Soundsystem to build an algorithm that translated tennis data like scores and stats into song characteristics like pitch and tempo. So all 187 matches produced their own soundtracks—in real time. It was all generated and played live on a mobile-first experience that served as both a music visualizer and a score tracker. So when fans heard a change in the music, they saw what caused it. By delivering more than 400 hours of original music and an unprecedented technology experience, “Sessions” captured the attention of our target audiences. Fans shared assets like audio files from IBM’s Soundcloud page, while Rolling Stone called the album “glorious.” Not bad for music written by a computer program. |
Medientyp | Interaktiv |
Digital Production Company | Tool of North America |
Editing Facility | Friendshop! |
Etatdirektor | Ann Rubin |
Account Supervisor | Kimberly Duffy |
Etatdirektor | Jeremy Kuhn |
Account Executive | Nicole Vilalte |
Account Executive | Josh Shaner |
Kundenbetreuer | Lindsay Jaffe |
Medienplaner | Patty Sachs |
Medienplaner | Sarah Wilson |
Medienplaner | Caroline Haines |
Planning Supervisor | Magnus Blair |
Etat-Planer | James Friedman |
Etat-Planer | Kenan Ali |
Etat-Planer | Esther Ahn |
Etat-Planer | Sonya Rhee |
Worldwide Creative Director | Steve Simpson |
Executive Creative Director | Christopher Reardon |
Executive Creative Director | Ryan Blank |
Executive Creative Director | Mike Hahn |
Stellvertretender Creative Director | Nicholas Rezabek |
Stellvertretender Creative Director | Lauren Costa |
Stellvertretender Creative Director | Denise Zurilgen |
Texter | Shannon Murphy |
Art Director | Susan Murphy |
Art Director | Mike Lomanto |
Fotograf | Jake Chessum |
Executive Director of Integrated Production | Matt Bonin |
Agency Executive Producer | Angela Fung |
Agency Executive Producer | Sebastian Aresco |
Agency Executive Producer | David Ross |
Agency Executive Producer | Lee Weiss |
Agency Producer | Chris Mazur |
Agency Producer | Danielle Magee |
Agency Producer | Matt Arnold |
Agency Producer | Julie Teicher |
Agency Music Producer | Karl Westman |
Social Media Strategie | Eric Drumm |
Social Media Strategie | Shanthi Blanchard |
Programmierer | Josh Beckwith |
Programmierer | Vincent Toscano |
Programmierer | Felix Turner |
Programmierer | Shane Mielke |
Programmierer | Caliandra Harmon |
Programmierer | Peter Tupper |
Programmierer | Colin Nickerson |
Produktionsfirma | Whiskey Tango Foxtrot |
Regisseur | Jac Cheairs |
Regisseur | Steven Andrew Garcia |
Executive Producer | Robert Helphand |
Executive Producer | Christopher Neff |
Executive Producer | Dustin Callif |
Executive Producer | Oliver Fuselier |
Produzent | Adam Roe |
Produzent | Luke McCullogh |
Interactive producer | Simi Dhillon |
Interactive producer | Chris Kaliszewski |
Technical Creative Directors | Patrick Gunderson |
Technical Creative Directors | Michael Sevilla |
Technischer Entwickler | Raul Morales |
Technischer Entwickler | Allison Rowley |
Technischer Direktor | Jason Wurtzel |
Technischer Direktor | Jessica Criscione |
Technischer Direktor | Nate Schilling |
Technischer Direktor | Alex Dziena |
Cutter | Bryan Wetzel |
Cutter | Michael Distelkamp |
Tonstudio | Heard City |
Tonstudio | Dusk Notes |
Sounddesigner | Cory Melious |
Sounddesigner | Dan Flosdorf |
Sounddesigner | Evan Mangiamele |
Sounddesigner | Cory Metzinger |
Sounddesigner | Celia Kim |
Audioingenieur | Matt Shaw |
Audioingenieur | Sebastian Raeder |
Audioingenieur | Randolph Moon |
Music Production Company | James Murphy |
Musikalische Bearbeitung | James Murphy |