| Titel | Saved Up |
| Agentur | Publicis Dialog Seattle |
| Kampagne | Together We Make the Holidays |
| Werbende | Mattel, Inc. |
| Marke | Mattel’s American Girl |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 11 |
| Geschäftsbereich | Spielwaren & Spiele |
| Philosophie | The launch of “Get a Friend, Give a Friend” where for every purchase of an 18” doll purchase made until November 30, American Girl will donate one doll to a girl in need through the Children’s Hospital Association. The initiative will be supported through a national TV spot entitled “Saved Up.” In the spot, a young girl takes on various chores to earn enough money to buy an American Girl doll. Once she is able to make the purchase, she admires the certificate that says “For every doll purchased, we’ll donate one.” |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Andrew Christou |
| Group Creative Director | Steve Williams |
| Creative Director | Scott Fero |
| Art Director | Simson Chantha |
| Texter | Amit Gurnani |
| Motion Design | Travis Baker |
| Texter | Berri Windsor |
| Etatdirektor | Paul Villa |
| Etatdirektor | Maria Schoonover |
| Projektmanager | Katie Klein |
| Projektmanager | Rachel Yanofsky |
| Business Affairs | Deb Groth |
| Strategist | JP Martin |
| Produktionsleitung | Ricky Fischer |
| Designer | Kathy Oneha |
| Digital Production Team | Maddy Homen |
| Studio Artist | Chris Gallegos |
| Digital Production Team | Kiry Luc |
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